Typical additional focus areas include:ĭonor acquisition, or how many new donors your campaign will secure. You’re already investing time and hard work into planning your campaign, so setting these extra goals will give your plan an added level of structure that you’ll need to generate as much value as possible. Determine this amount now so that it can fully inform your prospect research and cultivation strategies going forward.Ĭonsider any additional strategic focus areas that should be guided by concrete goals. For example, a capital campaign with a goal of raising a total of $5 million should plan to secure $3.5 million or more through major gifts. Major gifts will typically make up 60-80% of the campaign’s total revenue goal. These are the specific factors that will determine your ability to successfully reach your topline fundraising goal.įor a capital campaign, the total amount raised through major gifts will be the most important strategic focus area of your campaign. What are your projected overhead costs for the next year? Set an annual fundraising goal that sets you comfortably over that projection.ĭig into your campaign’s strategic focus areas. How much have previous, similar campaigns raised? Set an ambitious but achievable goal over that amount. These campaigns are generally conducted over the course of two years or more, so avoid setting an unrealistic deadline for the completion of your campaign and project.įor more general fundraising or annual campaigns, how you determine your topline revenue goal and deadline will vary based on the specific context. If you’re conducting a capital campaign, this goal will be determined by the actual total cost of the project you want to complete. What is your campaign’s core revenue goal? How much do you want or need to raise, and by when?
In-Depth Fundraising Plan Steps - additional details and tips for each stepĪdditional Fundraising Resources - more ways to kickstart your next campaign The Donorly Fundraising Plan Template - the complete resource So what have we learned along the way? This fundraising plan template sums up our years of expertise on the frontlines of fundraising.
Planning, launching, and executing strategic fundraising campaigns plays a critical role in helping nonprofits scale up their work in sustainable ways, and we’re proud to have helped countless organizations do just that. Simply put, without a solid strategy in place, the tasks of setting fundraising goals, identifying target donors, and developing outreach tactics become infinitely more difficult.Īt Donorly, our mission is to help growing nonprofits fundraise beyond their size.
However, as professional fundraisers will tell you, a concrete fundraising plan or roadmap is the common denominator across all successful fundraising campaigns. Since nonprofits’ goals will vary drastically based on a wide range of factors, fundraising campaigns naturally come in all shapes and sizes. Even with the most dedicated base of supporters and a compelling mission, it takes time and careful strategy to lay out a fundraising plan that will reach (and exceed!) its goals.įor nonprofit organizations, fundraising is essential for continuing to make a difference and growing their impact over time.